Four Pillars: Craft Distilled
How is Four Pillars made? Is it a uniquely Australian process?
Ok, so this is a super interesting question and it gets to the heart of what modern Australia is all about. For us, modern Australia is diverse in its influences, combining the best of what the world has to offer with the best of what we can uniquely grow and make here in Australia.
Our core processes are based on what it takes to make the best gin on the planet. For us that was about using all copper stills from CARL in Germany and importing the world’s best juniper berries from countries like Kosovo and Macedonia in Europe. What then makes our gin uniquely Australian though is our approach to both botanicals and fresh produce.
The distinction between botanicals and produce is important because of two distinct techniques we use to distill our gin…pot distilling and vapour distilling, which means we can distill dry botanicals (think seeds, nuts, berries) in the pot while steaming fresh botanicals (like oranges, apples, grapefruit and yuzu) in the botanical basket. This gives us huge control over the flavours we pack into our gins.
And then there’s the other side of our Australian DNA, which is just that willingness to challenge conventions and have fun with gin…from ageing gin in old Chardonnay barrels, to blending gin with fresh Shiraz grapes, to using olive oil in our gin, to collaborating with other distillers to come up with wild new gin ideas…I think this is something that just comes with the territory of being Australian.
One of the things that strikes me about Four Pillars is an unrelenting focus on bettering the brand and the product. What drives that?
Lots of things, but the one I’d call out here is focus and discipline. Having made the decision to make gin and only gin, we’ve stuck to our guns and are always looking for ways to better our craft and more importantly, ways to share that craft with as many people as possible!
Why do you think the brand has had such a huge amount of success, both locally and abroad?
I’m the brand guy at Four Pillars, so I’d love to say it’s been down to clever branding, packaging and marketing. But deep down, the truth is much more straightforward. Cameron and his team at the distillery make the best, most exciting and most delicious gin in the world. And everyone who tastes our gin, especially if they taste it with the team at the distillery, gets a big smile on their face. Because nothing tastes like Four Pillars Gin. And ultimately that, and that alone, is what it’s all about.