The psychology of corporate suits: Why do they convey authority and professionalism?
There’s something transformational about clothing that we know makes us look good. It’s that added spring in your step, the feeling of standing a little taller and the confidence that a polished appearance inevitably imbues. And of all the garments that have the potential to inject that additional something-something, none do it with more aplomb than a corporate suit.
The suit’s ability to affect our psychology and influence our behaviour - particularly when it comes to creating an air of leadership - is most likely rooted in its sartorial past. Originating in the French court of the 17th century, this was a garment literally worn and popularised by Kings. So it's no surprise that some 400 plus years later it continues to wield a great deal of influence.
But it also raises questions for a contemporary audience. What are the specific design elements of a suit that contribute to their psychological impact and how does the modern day man use them to his advantage?
While far from royalty, we’ve crafted our very own Oscar Hunt guide to selecting - and wearing - a suit that’ll make you feel a million dollars.